Picture this — You’re shopping in the grocery store, dropping things into a cart — just the normal stuff: eggs, milk, bread, a couple vegetables, ingredients for that one dinner you know works every time, and a couple pre-made sauces for the work week. You’ve done this before, you know where everything is. In and out, one hour. Reaching the checkout, you’ve managed to beat the rush and find an empty till.
The motion of swiping barcode after barcode is familiar and easy.
The total number staring back at you as you go to pay is not.
What?
Somehow, you’ve busted your budget with the same shopping list you’ve used for the past eight months.
Rushing home, you lug the last of the bags inside and scrounge around for those past receipts. They’ve got to be around here somewhere. Buried in a drawer, you uncrumple the glossy strips and lay them side by side. Ignoring the little treats and special items, you compare the essentials — everything you buy regularly.
Gradually, you notice the changes; things you didn’t even register at the time. Eggs went up fifty cents, then a dollar. There’s less meat per dollar because they shrunk portions little by little. What is going on?
You search “why are groceries so expensive” only to be bombarded with article after chatroom after blog post blaming inflation and bemoaning the state of the economy. You’ve heard of inflation before but always figured it was something only real estate agents, stockbrokers, and people really into finance kept track of. Something abstract that didn’t affect you all that much. But maybe it did? What is inflation, anyway, and is it to blame for pricier groceries?
On a surface level, maybe. But on a deeper level, you’d find that it’s not inflation’s fault; that inflation is just the name given to the reality that your money doesn’t buy as much as it used to. Why is that?
Sure, it's influenced by things like supply and demand, production costs, and policies set by people in suits. But underneath all of that? It's also human behavior. Wanting more, feeling undervalued, comparing ourselves to others - these are natural responses. And when enough people start asking for more - higher wages, bigger margins, better deals - prices adjust to meet that demand. It's not about blame. It's about recognizing that our economy is shaped by millions of individual choices, often rooted in a mix of survival, ambition, and the belief that things should be better. It creates a ripple effect and because of this, prices continue to rise and rise and rise, and they don’t come back down.
So now you know a little about why your money doesn’t go as far, but what do you do about it? What can you do about it?
First things first, don’t look at the whole and panic. Inflation’s going to do what it’s going to do. Instead, focus on the pieces you can control — your own money.
One great way to see how inflation is affecting your budget is by using an inflation calculator. These tools can show you how much prices have risen over time and help you adjust your grocery budget accordingly.
Remember, you CAN control what you buy, when you buy it, and from where. You can choose where you want to invest and how much.
Odds are, inflation will keep going up every year, so break what you can control into bite-sized pieces until it becomes manageable.
Here are 8 ideas to get you started:
A Fun Exercise: Is it Worth Your Time? Add up some of your regular expenses - subscriptions, streaming services, takeout, little splurges - then divide the total by your hourly wage (or best guess). That'll show you how many hours you're working to pay for those things. It's not about guilt or cutting everything out. It's simply a way to ask: Is this worth my time? When you start seeing purchases in hours instead of dollars, it becomes easier to spend in a way that actually feels good.
And most importantly, don’t forget to breathe. You’ve got this!
Kathy Steffan is a certified Financial Accountability Coach™ with over 14 years of expertise guiding young people who are ready to break through financial limitations to experience a vibrant and fulfilling life. Kathy’s creative background brings a fun twist to the whole process of learning about money. She spent years researching and finally discovered the ‘money formula’ is unique for each person – that’s when she decided to become a financial coach.
Kathy coaches virtually from Calgary, Alberta, Canada and serves people from all around the world.
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